Jamie Coleman is Professor of Clinical Pharmacology and Medical Education at the University of Birmingham, UK. A current British Pharmacological Society Clinical Section Member, Jamie enjoys a wide range of educational and research responsibilities in the UK. Jamie is Deputy Programme Director and Therapeutics Lead Teacher for the third largest Undergraduate medical degree in the UK, and also chairs the Assessment Board of the highly successful Prescribing Safety Assessment in the UK and Ireland. As a recognised National and International expert in electronic prescribing, he also inputs to national strategy in digital medicines management and is co-Principal Investigator on a large Research Programme investigating ePrescribing effects on medication safety in England. Other responsibilities include chairing the UK National Specialty Advisory Committee for doctors training in CPT and providing input to the pharmacovigilance expert advisory group and licensing committee meetings at the MHRA.